Software solutions are constantly evolving to meet customer demands and provide more innovative solutions. However, this makes it difficult for users to adopt new tools and unlock their full potential. At this point, the concept of “product adoption” emerges.

For all software, users use only a fraction of all the features the software offers and do not fully leverage the true value of the software. As a result, software companies face low product adoption rates, high customer churn and potential revenue losses.

Traditional Product Adoption Tactics Aren’t Enough

Of course, product adoption is not a new topic for software companies. For years, companies have established customer success teams to drive product adoption, and have used email campaigns, knowledge bases and training materials to provide resources to their customers.

All of these were undoubtedly valuable efforts, and at some point, they helped product adoption. But I am sure that no software company can say that we are 100% good at product adoption. Because of all the work mentioned above, it still requires users to take the initiative to learn. Realistically, sometimes users don't have the same excitement to read a training material that you have created with great enthusiasm.

Introduction to Agentic AI

AI, which we have been actively using in both our individual and business processes in recent years, is also transforming product adoption processes with agentic AI.

Agentic AI should not be confused with traditional onboarding tools and rule-based chatbots. Agentic AI is not only limited to what is given, but also offers the ability to learn from user behavior and adapt

Agentic AI can be transformed into an AI agent that actively helps users discover all the features they need in the software product and solve the problems they face. This technology doesn't wait for the user to enter a perfect command; it guides, advises, and educates based on what the user is doing.

How Mues A Is Making This Possible

At Mues, we help software companies build their own Agentic AI assistant, train it with advanced LLM models, and easily integrate it into their software with just one script.

Mues' AI agent takes over the cursor control based on your users' prompts and instantly acts for your user. In this way, your users can explore all the features of your product, easily complete complex customizations and installations, and use your product like a “power user”.

  • Personalized Onboarding: Mues AI offers interactive tutorials tailored to each user's learning pace and needs.
  • Contextualized Help: When users are unsure how to use a feature, Mues AI takes over control of the user cursor and completes the process for them.
  • Feature Discovery: Mues helps users discover unfamiliar features within the software, enabling them to unlock the full potential of the product.
  • Proactive Support: By analyzing users' mouse movements, Mues AI predicts the situation they face and offers them solutions.
  • Data Driven Optimization: Mues AI presents the data obtained from user interactions as reports to product development teams. Product teams can create a product plan according to the insights they will get from here.

Product-led growth only works when users actually use the product. With Agentic AI, onboarding doesn't stop after day one. It's ongoing, contextual, and personalized.

Feel free to contact us to discover how Mues AI can benefit your web software for product adoption.

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